StumbleUpon Advertising

Paid Discovery is StumbleUpon’s ad system. StumbleUpon’s platform lets users surf the web by Stumbling to sites that match their interests, simply by hitting a button on their browser or mobile device. With Paid Discovery, an advertiser’s URL (website, video, etc.) becomes part of that stream.

Up to 5% of all stumbles are reserved for Paid Discovery where the advertisers directly insert their web page into the user experience. This means the audience lands directly on their web pages, videos, and photos. Users can also provide feedback (thumbs up / thumbs down) on this content.

Since Paid Discovery sends visitors directly to the advertiser’s page, there’s no need to create an ad; the advertiser’s entire web page is the ad. When an ad is delivered a user, a green icon or “Sponsored” will appear in the toolbar or mobile app, denoting a paid stumble. StumbleUpon doesn’t serve typical display ad formats, such as pop-ups/interstitials, banners, etc.

Advertisers have different options for how quickly and how many users they can reach with their content, depending on their marketing objectives. Serving priority dictates the order with which their web page is considered for placement, based on available inventory.